3 Envelopes that Turn Around a Failing Company
Plus, Jeff Bezos on anecdotes vs data
In today’s newsletter:
📖 How to Turn Around a Failing Company: Three Envelopes
💬 Five Leadership Lessons from Dying Patients
🏫 Elevate Your Status as a Leader by Writing a Book
🧠 Jeff Bezos: Anecdotes > Data
✍️ An 80/20 Tip You Can Apply Today
Read time: 4 minutes

THE ONE THING
1. How to Turn Around a Failing Company: Three Envelopes
There’s a classic story about a newly hired CEO who walks into a failing company.
As the outgoing CEO leaves, he quietly hands over three sealed envelopes labeled “1,” “2,” and “3” and says:
“Open these only if you run into trouble you can’t fix.”
A few months later, sales fall and the new CEO is under fire.
Panicking, he opens the first envelope. The note reads: “Blame your predecessor.” So he holds a press conference, explains that he inherited a terrible mess from the previous CEO, and the heat dies down.
Not long after, the company hits another slump. The CEO opens the second envelope: “Reorganize.” Immediately, he reshuffles teams, cuts costs, and announces bold changes. Everyone is happy.
Later, trouble strikes again. So the CEO reaches for the final envelope.
It reads: “Prepare three envelopes.”

INSIGHTFUL THOUGHTS
2. Five Leadership Lessons from Dying Patients
Bronnie Ware was a nurse who looked after dying patients.
She worked in palliative care and learned a lot about what patients regretted before they passed away.
She then published a book about the top 5 regrets of the dying
Here's a summary:
I wish I’d had the courage to live a life true to myself, not the life others expected of me
I wish I didn’t work so hard
I wish I’d had the courage to express my feelings
I wish I had stayed in touch with my friends
I wish that I had let myself be happier
A few years ago, I turned those regrets into action-based phrases, printed them out, and framed them above my desk.
They're the only guidelines that I try to factor in when I’m making big-picture decisions.

PRESENTED BY
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WORDS I LIKE
4. Jeff Bezos: Anecdotes > Data
Jeff Bezos said this on the Lex Fridman podcast:
“When the data and the anecdotes disagree, the anecdotes are usually right… If you have a bunch of customers complaining about something, and at the same time your metrics look like they shouldn’t be complaining, you should doubt the metrics.”

THE 80/20
5. An 80/20 Tip You Can Apply Today
Here’s a low-effort, high-impact tip you can use with your team today:
What: To increase email open rates, include everything you need in the subject line
Why: People are overwhelmed with emails, so to stand out, explain what you want (and by when if there’s a deadline) in the subject of your email message
Example: Instead of “Status update deck ” try, “Need your input on this by tomorrow @3pm”
Want more of those tips?
Check out my free Amazon Bestselling book called: Influencing Virtual Teams.
You can grab it for free by clicking the button and subscribing to the newsletter 👇️
