THE ONE THING

1. Leaders Should Use Stories to Sell Olives

“Try one. They taste great.”

Or

“You know how Italy is shaped like a boot?

And the boot looks like it’s kicking an island?

That’s Sicily.

On the west side of Sicily is a small town called Castelvetrano that has the perfect climate conditions.

Warm days. Cool nights. Humidity is just right.

The town is blessed with the right combination of soil, elevation, heat, and water to make the perfect olives.

The olives are so good that they named them after the town itself.

Castelvetranos taste like no other olives that exist.

They’re the olive for people who hate olives.

They’re firm and buttery.

They’re bright green but have a tender and mild taste.

Perfect for snacking. Or for spreading.

Try one. They taste great.”

Stories sell everything.

They can sell someone on a product, service, or mission. They help salespeople generate more business and CEOs lead their teams.

They can even sell someone on tasting an olive.

The takeaway

Use a story whenever you want to engage or motivate your team, especially when the stakes are high. If you’re not a great storyteller, borrow stories and make them yours.

HELPFUL TRAINING

2. How to Use ChatGPT for Faster & Better Business Presentations

My “ChatGPT for Faster & Better Business Presentations” course on Udemy is free for a few folks who are interested.

The course shows you how to create impactful slides quickly using AI tools: ChatGPT, MS Copilot, PowerPoint, Gamma, Beautiful, Tome, and others.

There are limited free coupons available (and only for a short time period). If you’re interested, reply to this email with a quick “I’m interested in the ChatGPT for presentations Udemy course,” and I’ll share a coupon with you.

Please note: Coupons are first come, first serve (please give me a couple of days to respond). If I don’t respond back to you, that means the coupons are all gone.

PRESENTED BY

3. Newsletter about AI: The Rundown

This week’s newsletter is sponsored by The Rundown, a newsletter that covers daily updates about AI tools and workflows. More details below.

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FUNNY ANECDOTES

4. On Spending Years Repeating a Quote Before Actually Seeing it in Writing

THE 80/20

5. An 80/20 Tip You Can Apply Today

Here’s a low-effort, high-impact tip you can use with your team today:

• What: For every virtual meeting, you need 1) a leader and 2) to document it

• Why: Because 1) no leader = a waste of time and 2) no documentation = a useless meeting

• Example: For every meeting, the assigned meeting leader should, at a minimum, document the following: decisions, action items, and any risks or issues.